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Norm

ISO 20671:2019

Issue date: 2019 03 11

Brand evaluation — Principles and fundamentals

This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elem...
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Withdrawn : 2021 11 23
Publisher:
International Organization for Standardization
Format:
Digital | 12 Pages
Language:
English
Currently valid:
ISO 20671-1:2021:2021 11 23
ICS
03.140
Topics
Services & management, Company organization and management. Quality, Patents. Intellectual property

This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators.

This document can be used in internal and external brand evaluation.

ISO 20671-1:2021
2021 11 23
Brand evaluation — Part 1: Principles and fundamentals
Norm
ISO 20671:2019
2019 03 11
Brand evaluation — Principles and fundamentals
Norm
↖
Norm
ISO 20671-1:2021
Issue date : 2021 11 23
Brand evaluation — Part 1: Principles and fundamentals