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Technical literature
EN 15707:2008: Printmedienanalysen
Begriffe und Dienstleistungsanforderungen
Print media surveys provide publishers and advertisers with necessary insights and comparable data regarding media audience and consumption. In view of this, EN 15707:200...
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Publication Date:
2009 02
Publisher:
Austrian Standards plus GmbH
Format:
Book, hardcover, monochrome
|
52 Pages
ISBN:
978-3-85402-180-3
Print media surveys provide publishers and advertisers with necessary insights and comparable data regarding media audience and consumption. In view of this, EN 15707:2008 "Vocabulary and service requirements" was produced by print media survey experts. It contains important information for both service providers and clients. The standard offers an important contribution for the development of the European market for print media advertising.
Editor
ASI Austrian Standards Institute
